Huckberry, a brand focused on outdoor adventure, wanted to cover musicians in a way that felt natural to the brand. I developed a series positioning musicians as the ultimate adventurers and asked them everything from how to pull together the best gas station meal to how the evolution of their music has shaped their personal relationships. The series features Dr. Dog, St. Paul and the Broken Bones, Michael Nau, and Steep Canyon Rangers, to name a few.

role: Creative Development, Editorial Director, Producer

client: Huckberry