VERONICA LOU SEDER
Brand Identity · Campaigns · Events · Creative Production
I developed, directed and produced this campaign for Huckberry’s Flint and Tinder brand — a line of rugged, American-made work-wear. They wanted to launch their collection with a campaign centered around stories of real people redefining what it means to be an entrepreneur in America. We headed to upstate New York to tell the stories of a touring musician, a James Beard-nominated restauranteur, a cider-maker and a coffee roaster — people who’d left city life to chart new paths for themselves in the rural Catskills.
role: Creative Development, Writer, Director, Producer
client: Huckberry
DP and photographer: Bryson Malone
music courtesy of The Bones of J.R. Jones
Explore the lookbook, brand film, and editorial pieces below.
The Blues Musician Who Finds His Muse in the Mountains