We partnered with Figma to bring Config, one of the world’s leading design events, to life on a bold new level. My team defined the 10,000-person event’s unique brand identity; shaped every part of the attendee experience; designed and fabricated all 3D environments including stages, merch store, content studio, interactive art installations, sensory rooms, event wayfinding and printed assets.
The result was a large-scale, cohesive, and inspiring space that celebrated creativity, connection, and the global design community.
role: Senior Creative Producer
client: Figma
agency: VTProDesign
We developed and produced a global brand refresh for Google Workspace across print, digital and social to convey to their enterprise-level customers that the suite of tools aren’t just for emailing your mom or sending your best friend a lunch invite—they’re also helping some of the biggest companies out there make some huge waves.
role: U.S. Campaign Lead, Senior Integrated Producer
client: Google
agency: Across the Pond
Merrell invited us on an unforgettable journey to Rwanda to film stories of the communities living along the Congo Nile Trail — a 141-mile path winding around the shores of Lake Kivu. More than just a trail, it’s a project built to bring people together in a country still healing and rebuilding after the 1994 genocide. Beyond attracting visitors and building tourism, the trail aims to be a connective tissue between the many vibrant communities living along its shores.
role: Creative Producer, Photographer
client: Merrell
agency: Avocados and Coconuts
director: Alex Massey
DP: Drew Kass
The story of how Google Research is building tools to help get pregnant women in obstetric emergencies get to hospitals, faster — the most impactful intervention when it comes to saving the lives of mother and baby.
role: Creative Lead
director: Daisy Ifama
DP: Ben Elekwachi
client: Google Research
agency: Across the Pond
Working closely with the team at Stripe to plan and produce Stripe Sessions—one of the year’s most anticipated design-and-tech gatherings—to shape keynote narratives and align messaging with the event’s brand and strategic goals. I helped ensure every voice, every talk, and every moment felt intentional, resonant, and part of the larger story we were telling.
role: Content Producer
client: Stripe
agency: Jack Morton
The story of how Google Research is building tools to help get basic services — like water, electricity, and waste management — to unmapped areas in Ghana and across the globe.
role: Creative Lead
client: Google Research
agency: Across the Pond
director: Lindsay Blatt
Broadcast commercial featuring Audi’s new line of SUVs.
role: Post Producer
client: Audi
agency: Venables Bell & Partners
production company: Tilt
I helped produce one of the tech-world’s biggest gatherings, Google Cloud NEXT, where thousands industry leaders and media converge to shape the future of cloud and AI. My role bridged speaker messaging, event branding and experience design to ensure each talk landed with clarity, energy and impact on a truly global stage.
role: Content Producer
client: Google Cloud
agency: Jack Morton
In early 2021 the United States, along with much of the world, was at war with an invisible enemy. While mass vaccinations had begun, the battle to beat COVID-19 was still raging. We set out to make a lighthearted campaign to take the fear out of getting vaccinated and unite a divided America behind the largest mobilization in modern history.
The campaign draws inspiration from the art and messaging of classic WWII and Rosie-the-Riveter style posters but reimagines and reinterprets that spirit for these times and this cause. A diverse collection of hand-painted portraits spread messages of positivity, service, and a little bit of humor nationwide across digital, social and OOH that ran both in English and Spanish.
From billboards in Times Square to bus stops in Tallahassee, our campaign delivered over 5B impressions and, more importantly, the Veterans Coalition administered 1M+ vaccines to underserved communities.
role: Executive Producer
client: Ad Council
agency: Venables Bell & Partners
As part of a nation-wide campaign to provide practical tools and reduce the stigma around the public health crisis of opioid addiction, we embedded with Google’s Brand team to develop and produce artful animation telling the story of researchers on the cusp of developing an opioid-alternative, non-addictive pain medication. Explore the full campaign here.
role: Creative Producer
client: Google Cloud
agency: Across the Pond
animation studio: Buck
I developed, directed and produced this campaign for Huckberry’s Flint and Tinder brand — a line of rugged, American-made work-wear. They wanted to launch their collection with a campaign centered around stories of real people redefining what it means to be an entrepreneur in America. We headed to upstate New York to tell the stories of a touring musician, a James Beard-nominated restauranteur, a cider-maker and a coffee roaster — people who’d left city life to chart new paths for themselves in the rural Catskills.
role: Creative Development, Writer, Director, Producer
client: Huckberry
DP and photographer: Bryson Malone
music courtesy of The Bones of J.R. Jones
Explore the lookbook, brand film, and editorial pieces below.
The Blues Musician Who Finds His Muse in the Mountains
Huckberry, a brand focused on outdoor adventure, wanted to cover musicians in a way that felt natural to the brand. I developed a series positioning musicians as the ultimate adventurers and asked them everything from how to pull together the best gas station meal to how the evolution of their music has shaped their personal relationships. The series features Dr. Dog, St. Paul and the Broken Bones, Michael Nau, and Steep Canyon Rangers, to name a few.
role: Creative Development, Editorial Director, Producer
client: Huckberry
Focusing specifically on underserved populations, Google for Startups uplifts and supports startup founders who may not otherwise have access to the abundance of resources found in the San Francisco Bay Area. We partnered with Google to develop and produce a series of stories about startups who are creating positive change in their local communities, like CareAcademy, a company that’s creating pathways for caretakers to earn a higher wage and better serve the people they care for.
role: Creative Producer
client: Google for Startups
agency: Across the Pond
Scotch-Brite wanted to appeal to younger audiences by tapping into ASMR trends while also showing their family of products being used beyond the kitchen. We built a custom studio set to create ephemeral, dream-like worlds where the cleaning supplies worked their magic and produced a series of over 100 soothing, meditative videos portraying each product in action swiping away grime, dust and mud and leading us all towards a cleaner path forward.
role: Executive Producer
client: Scotch-Brite
agency: Venables Bell & Partners
director: Syra McCarthy
Duraflame’s been around for over 50 years as the brand leader in environmentally friendly wood-wax fire logs, and needed to connect with a younger audience. We created an interactive campaign featuring ways to come together around a fire—from car camping in the redwoods to family movie night right at home.
role: Creative Producer, Director
client: Duraflame
agency: Teak
photographer: Josiah Roe
Working internally for Discovery for over five years, I played a key role in developing and producing award-winning series and specials for the flagship network and in growing emerging Discovery brands like Science Channel, Investigation Discovery, and Travel Channel. I managed the creative development and production of various film strands, including the famed week-long slate of documentary specials for Discovery’s Shark Week.
role: Brand Development, Creative Strategy, Production
