Scotch-Brite wanted to appeal to younger audiences by tapping into ASMR trends while also showing their family of products being used beyond the kitchen. We built a custom studio set to create ephemeral, dream-like worlds where the cleaning supplies worked their magic and produced a series of over 100 soothing, meditative videos portraying each product in action swiping away grime, dust and mud and leading us all towards a cleaner path forward.

role: Executive Producer

client: Scotch-Brite

agency: Venables Bell & Partners

director: Syra McCarthy