role: producer, director

Outside Magazine and Land Rover partnered to throw a first-of-its-kind music and adventure festival in the California desert. The goal was to market Land Rover’s iconic Defender series to a younger, adventure-oriented audience.

I directed and produced two promo videos for Land Rover and live social content for Outside Magazine that featured the Defender integrated into the festival’s outdoor-adventure programming.

agency: Granite & Light

photographer: Nate Luebbe

cinematographer: Peter Amodeo Gould

editor: Brandon Nelson

music courtesy of Tijuana Panthers