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VERONICA LOU SEDER

strategy + creative + production

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"ON THE ROAD" MUSICIAN INTERVIEW SERIES

role: creative development, producer, director, editor

Huckberry, a brand focused on outdoor adventure, wanted to cover musicians in a way that felt natural to the brand. I developed a series positioning musicians as the ultimate adventurers and asked them everything from how to pull together the best gas station meal to how the evolution of their music has shaped their personal relationships. The series features Dr. Dog, St. Paul and the Broken Bones, Michael Nau, and Steep Canyon Rangers, to name a few.

created for Huckberry

select photography by Bryson Malone

  Dr. Dog
  St. Paul and the Broken Bones
  Michael Nau
  Steep Canyon Rangers