VERONICA LOU SEDER
strategy + creative + production
role: creative development, producer, writer, director
I developed, directed and produced this campaign for Flint and Tinder—a rugged, American-made clothing brand—who wanted to launch their collection with a campaign centered around stories of real people who are redefining what it means to be an entrepreneur in America. We headed to upstate New York to tell the stories of a touring musician, a James Beard-nominated restauranteur, a cider-maker and a coffee roaster—people who’d left city life to chart new paths for themselves in the rural Catskills.
Explore more here:
Read more here:
The Blues Musician Who Finds His Muse in the Mountains
How a Painful Car Crash Led to a Wild Orchard Cider Company
The Couple Behind this Hidden Catskills Eatery
created for Huckberry and Flint and Tinder
photography and cinematography by @brysonmalone
music courtesy of The Bones of JR Jones